Brands Are Identities

Why is there so much animosity towards founders of a successful business getting rewarded for their hard work and willingness to take a risk?

This is so common in the craft community.

The way that I see it is that it's not a business assessment, it's an emotional response to your brand changing into something that you don't approve of.

Brands are identities, and people take on the identities of the products they wear, the teams they support, etc… When that changes, it feels personal because it is personal! We liked knowing Bob and Jerry built this brewery from their garage into one of the coolest spots downtown, and we always brought our friends there, because we identified with Bob and Jerry and beer.

Now Bob and Jerry aren't around much anymore, but the spot is still cool, the local kids they hired make it fun, the beer is still great. And then Big Beer buys it, corporatises it, minimum wage employees, conduct policies, beer is consistently good but nothing fun is coming out of the brewery anymore, the social media is conspicuously watered down in edginess, you get the picture.

The brand you loved has changed, even though it promised it wouldn't.

At that point it's not always a simple matter of turning elsewhere, it's personal. They promised. Now you have to let the world know how stabbed in the back you feel. You have to let everyone know that you have something to show for all those years of brand loyalty, your dignity. It has nothing to do with the breweries selling out, it is always about the individual and their disappointment, anger, frustration, grief, and so on.

In that sense maybe it makes a little more sense why someone would stop supporting a certain brand, and say awful things about it publicly.

I love good beer, I'm incapable of caring less who made it. My cousin brews awesome beer and I still like what some of Goose Island does, doesn't matter to me.

New To Craft Beer

My favorite so far is delirium nocturnum but it isn't sweet it has less bitterness to it though. I'm not even sure if that's a craft beer.

I've tried dogfish head 60 minute ipa and it tasted like grapefruit and had a really bitter after taste.

Some consider all microbreweries and homebrews as craft beer, others also include slightly larger breweries, as long as they independent and not a part of the vast giants such as Ab Inbev etc. But well, what is and isn't craft beer is more of a formality. It's about drinking and enjoying!

As for your question about non-bitter beers, it mostly grows on you. The more you try, the more you will like it. Start with some 'weaker' ipa's, red ale, strong pale ale and such.

If you really don't like bitterness, there's always Gueuze, Hefeweizen, Witbier, pilsner, Springbock (lentebock), Tripels, doubles, Blonde or Quadrupels.

Just try a lot of beers, but don't start of too heavy with double black imperial ipa's and the like. Try the beers, and if you don't like them (because of the bitterness) , maybe try them again in half a year or a year. Your taste might have evolved in such a way that you can actually enjoy the beer then!

If you want to know about the bitterness of a beer, it's measure by a scale named 'IBU'. Some beers will have it on the label, others you can be found online, just search for the ibu. In general, the lower the Ibu, the less bitter your brew is!

Stouts are great, but not for everyone. I disliked Stouts at first, but now I actually enjoy them. So it's up to you!

The Bourbon County is a huge hit right now. Since I'm not from the States and craft beer is unavailable in my current location, I haven't had the chance to try it yet though, so I don't know how good it is. You might want to get one and save it for a special occasion.

Keep science in mind as you venture forth. You WILL find a few brews you think are odd or "displeasing". You need to learn/adapt to think instead that they are just "different". Eventually, you will love trying new styles and new versions of the same beer.